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Keeping the Family Legacy Alive Through Shipping: Ali Musayev

Meet Ali Musayev, an Azeri rug maker who sells carpets at a brick-and-mortar store in Baku, Azerbaijan. Ali was born in Baku and recently inherited the business from his dad, who inherited it from his dad. His grandad Osman originally started the company hoping to escape poverty and provide for his family. When it began, the business became one of Baku’s most significant family-owned rug shops.

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